Scholz & Friends Highlights Tech’s Role in Care in T Business Campaign

German agency Scholz & Friends and Deutsche Telekom’s B2B brand T Business have released another execution under their two-year #DeinMeinBusiness (#YourMineBusiness) platform, highlighting the impact digitalisation has on the care sector.

The heart of the campaign is a 60-second ad in which a T Business consultant recounts his day in a care home. He reflects aloud on what digitalisation means for care workers and residents with the slogan ‘More Time For What Really Matters’.

Marielle Wilsdorf, partner and managing director of creation at Scholz & Friends Hamburg, said: “This campaign demonstrates that B2B communication does not have to be dull. By depicting digitalisation within the emotional context of care, we prove that technology primarily does one thing: it creates more space for human interaction. That is our understanding of forward-looking B2B communication.”

Vanessa Hiry, vice president of small and medium-sized enterprise (SME) marketing at Deutsche Telekom, said: “The digital solutions from T Business are applicable across industries – whether in care or in medium-sized businesses. They generate real added value, simplify workflows, and give employees more freedom for what truly matters.”

The campaign is extended through various other video formats and images across all relevant online channels.

The campaign was produced as a green production by THE GIFT. The director was Kai Sehr.

The green production emphasises regionality and sustainability. The ad was shot entirely in Berlin, with a crew and cast from the capital city. The single location also allowed for the majority of the filming to rely on environmentally friendly main power.