Purple Creative Sets Sail with Sun-Soaked Ambassador Cruise Line Campaign

​Purple Creative has created the first campaign for Ambassador Cruise Line’s new Caribbean fly-cruise programme (October 2025 to March 2026). Called ‘Caribbeaming’, it captures the sense of undiluted joy that comes from sailing around a host of sun-drenched tropical islands with Ambassador aboard Renaissance, its third lady of the sea.

The 2025-2026 fly-cruise programme will see guests travelling to Barbados in style with Virgin Atlantic from London or Manchester offering four flight experiences – Upper Class, Premium, Economy Delight and Economy Classic - before joining Renaissance.

“Following the merger with Compagnie Française de Croisières (CFC) in January, which added Renaissance to our fleet, we’re delighted to be able to offer guests our first ever fly-cruise to the Caribbean – a programme they have been calling for. Purple helped us with the CFC & Ambassador merger branding followed by this uplifting campaign, which really focuses on the unique emotional reaction each guest has when experiencing the warmest welcome at sea with Ambassador,” said Gordon Nardini, chief marketing officer, Ambassador Cruise Line.

Ambassador Cruise Line launched in 2021, offering the UK market authentic no-fly cruises, affordable quality and the warmest welcome at sea. Based in Purfleet, Essex, Ambassador provides adult-only experiences to multiple wondrous destinations – and with the addition of Renaissance to the fleet, has earned its reputation as a people’s favourite, winning over 20 industry excellence, satisfaction and value awards.

“In a sea of cruise ads stuffed with functional and factual benefits, we wanted to make the Caribbeaming campaign more emotional, focusing on the human side of sailing around the Caribbean during the UK’s winter months. There’s so much to put a smile on guests’ faces – the beautiful weather, the pristine beaches, the colourful streets, the delicious on-board food and the amazing entertainment! From the iconic A to the allium purple colour, we’ve showcased all of Ambassador distinctive brand assets and tried to capture the brand’s warm and playful tone of voice,” said Gwyn Edwards, creative director, Purple.

The campaign has the stretch to roll out across other destinations in the future, the portmanteau concept showing how the art direction and copy work in perfect harmony, with Ambassador’s sash device giving a further sense of the two things coming together.

Alongside the Caribbean campaign, Ambassador Cruise Line’s new collaboration with Title Role Productions and 5 launched on 29th September from 4-5pm for four weeks. The hit daytime TV show ‘The Cruise: Fun-Loving Brits at Sea’ is a 20-part series following groups of friends and family as they hop aboard Ambience and Ambition for a week of fun as they explore breathtaking European destinations.

The ‘Caribbeaming’ campaign is currently live across the UK.