Ambassador Cruise Line - Caribbeaming campaign

Our first campaign for Ambassador Cruise Line’s new Caribbean fly-cruise programme (October 2025 to March 2026). Called Caribbeaming, it captures the sense of undiluted joy that comes from sailing around a host of sun-drenched tropical islands with Ambassador aboard Renaissance, its third lady of the sea.

In a sea of cruise ads stuffed with functional and factual benefits, we wanted to make the Caribbeaming campaign more emotional, focusing on the human side of sailing around the Caribbean during the UK’s winter months. There’s so much to put a smile on guests’ faces – the beautiful weather, the pristine beaches, the colourful streets, the delicious on-board food and the amazing entertainment! 

The campaign has the stretch to roll out across other destinations in the future, the portmanteau concept showing how the art direction and copy work in perfect harmony, with Ambassador’s sash device giving a further sense of the two things coming together.