Chaos x Magic is a creative agency that aims to harness the chaos of today to unlock unexpected magic for brands. The agency was founded in 2024 by CCOs Nils-Petter Lövgren and Zack McDonald, with talent spread across Amsterdam, Stockholm and Los Angeles. Chaos x Magic specializes in brand storytelling that combines traditional creative expertise with perspectives from gaming, technology, and entertainment.
IDEATION & EXECUTION
Our ideas tap into and shape today’s ever-changing culture, with a clear aim to build your business. Breakthrough ideas come in many shapes and forms, which is why we work with specialists and the best production partners to craft them.
PARTNERSHIPS & ENTERTAINMENT
Today, some of the most effective ways to engage audiences is creating interesting partnerships for your brand. Whether celebrities, gaming or entertainment platforms, we help you build authentic partnerships, as either a long term plan or a campaign beat.
STRATEGY & BRAND STORYTELLING
Every brand has a story, but not every story feels true. We locate and develop the authenticity and edge of your band, crafting dynamic strategies that can flex and evolve with the times—showing up in the right way, in the right channels, for the right communities.
INSIGHTS & WORKSHOPS
Research can be inspiring and highly entertaining. Our specialists demystify complex concepts and trends, such as emerging tech or audience insights, and identify opportunities for your brand. All packaged in formats that are easy to understand and act on.
