Snapchat - Say it in a Snap

​How do you take a global powerhouse campaign and make it resonate with millions of Indian Gen Z users? You Say it in a Snap!

We’re thrilled to partner with Snapchat for their marquee brand campaign in India, a powerful, localised rendition of its global creative platform. By celebrating the unique, visual language of Indian Gen Z, we emphasised how Snaps are the authentic, unfiltered way they express humour, emotion, and connection - where words often fall short.

To prove to advertisers the power of participating in these meaningful, everyday moments, the campaign collaborated with leading brands including Google, Amazon, Maybelline, Myntra, Nykaa, and Domino’s to drive both brand relevance and business impact - and meet Gen Zs where they are.

We took over the streets of Delhi NCR, Mumbai and Bangalore to launch Snapchat's first ever brand campaign in India with 80+ OOH and DOOH placements across 5 cities, along with a nationwide print campaign. By localising the global 'Say it in a Snap' campaign with hyper local moments, city specific cultural cues and everyday interpersonal exchanges, we showcased to advertisers and agencies why Snapchat is the essential platform for engaging authentically with Gen Z.