JBS / CP+B Brasil - Campaign “Pode Entrar” (“Come On In”)

JBS debuts its new global institutional campaign “Pode Entrar” (“Come On In”), created by CP+B Brasil and signed with the message “We nourish a better future.”

The film celebrates the company’s journey, from its beginnings in 1953 as a small butcher shop in Anápolis, Goiás; to becoming a global food platform present in more than 180 countries.

At the heart of the campaign is the symbolic gesture of “opening the doors” — an invitation to transparency, collaboration with consumers, partners, and investors, and a reaffirmation of the company’s leadership on the world stage.

Credits

Agency: CP+B – Crispin Porter & Bogusky Brasil

CCO: André Kassu
Creative Directors: Rafael Guth, Vinicius Fernandes
Associate Creative Directors: Gustavo Guives, Nathalie Lourenço
Copywriters: Nathalie Lourenço, Môa Domingues
Art Directors: Gustavo Guives, Bruna Neves, Flora Aimbiré, Thuan Freitas
Head of Integrated Production: Fabiola Thomal
Integrated Production: Gisele Cordeiro
Print Production: Douglas Covino, Marcelo Teixeira, Marcelo Tomioka, Ricardo Sanches
Digital Production: Marcus Costa
Account Management: Wilson Negrini, Fernanda Mariano, Luan Moreira
Strategy: Renata Serafim
Media: Marcela Ferreira, Henrique Farias, Bruna Loredo
Project Management: Henrique Salvadori, Larissa Lima

Creative Production Company: Balma Films
Director: Silvio Medeiros
Executive Director: Thiago Balma
Executive Producer: Niry Usha
Account Executive: Valeria Andrighetti
Head of Production: Elizabeth Ganymedes
Producer: Henrique Della Rosa
Assistant Production Coordinator: Tasha Siqueira
Post-Production & Account Executive: Adriana Putini
Strategic Planning: Rafael Della Rosa
CBO Boiler Hub: Renata Sayão
1st Assistant Director: Andrea Marquesi
2nd Assistant Director: Lais Barreto
Head of Production / Line Producer: Telma Fonseca La Rubia
Producer: Naur Augusto
Director of Photography: Luiz Maximiano
Director of Photography – 2nd Unit: Fábio Freitas
Gaffer: Anderson Miranda Garcia (Xícara)
Key Grip: Alan Carlos da Silva Reis
Art Director: Patrícia Pereira
Art Assistant: Mariana Pesce Andreatta
Art Assistant: Ione Maria Leandro Gonçalves
Props Producer: Ana Paula de Oliveira Arêas
Props Assistant: William Meira de Oliveira
Location Manager: Elias Calixto de Carvalho
Assistant Location Manager: Luisa Helena Maciel Silva
Costume Designer: Daiane Miranda
Wardrobe Assistant: Maria Fernanda de Souza Alves Ferreira
Casting Producer: Viviane Barbosa Simões
Casting Assistant: João Pedro Simões Maltez

Post-Production: Safari Post
Post-Production Coordinators – Safari Post: Caetano Drumond, Bruno Malaco
Editor: Caetano Drumond
Color Grading: Luciano Azevedo
Cleanup: Caetano Drumond, Gabriel Almeida, Pedro Drumond
Compositing: Gabriel Almeida, Caetano Drumond, Guilherme Norman
Motion Graphics: Odair Benfica
Finishing Artist: Henrique Rabello