Bradley Cooper Furious with Uber Eats Football Conspiracy
At this year’s Super Bowl, food delivery app Uber Eats and creative agency Special US introduced the world to a grand conspiracy: ‘Football Is For Food’. Spearheaded by Matthew McConaughey, the campaign sought to ‘prove’ that football was invented as a ploy to sell food.
While celebrities like Charli xcx, Kevin Bacon, Greta Gerwig, Sean Evans and Martha Stewart were on board with the theory, the same can not be said for movie star and Philadelphia Eagles fan, Bradley Cooper.
For part two of the campaign, kicking off in time for the ‘25/’26 NFL season, Uber Eats and O Positive director Jim Jenkins take audiences back to the same boardroom from the Big Game spot, where the actor is positively raging about his team’s Super Bowl win being played off as simply a marketing stunt for food.
“There are so many links between football and food we definitely knew we wanted to return for a second season,” said Dave Horton, partner and co-chief creative officer at Special US, “but we wanted to do it in a way that felt like an evolution so fans could see both sides of this ridiculous conspiracy. And after the Eagles won the Super Bowl (and allegedly sold the most wings in NFL history) we loved giving Bradley Cooper the task of defending his birds and football at large.”
Despite Bradley’s pleading in the spot, the NFL executives appear unfazed – or even part of the conspiracy themselves – as more and more football-food connections are revealed.
“This campaign is a deeply unserious ode to football fandom, and we were excited to bring it back for 2025,” said Matthew Woodhams-Roberts, partner and co-chief creative officer at Special US. “For its second season, we thought it was only fair to let football defend itself with one of its greatest fans, Bradley Cooper.”
The debut film starts a season-long campaign across TVC, digital and social channels where further accusations and ‘evidence’ will appear, alongside cameos of NFL icons such as Jerry Rice, Troy Aikman and Baker Mayfield.
