Synthesis Agency Wins 4 Awards at Red Jolbors International Fest

The agency’s cheeky yet thought-provoking campaign 'Got Hemorrhoids?' earned one Silver and two Bronzes. Meanwhile, 'Weight of Pain', a powerful reminder of unseen struggles, was awarded Silver in PR Strategy.

Both projects reflect Synthesis’ approach: turning uncomfortable conversations into stories people can’t ignore, and shaping ideas that work as well in the real world as they do in the jury room.

“We’ve always believed that creativity is about honesty first. Sometimes that means tackling topics others shy away from,” said Alina Mirzaeva, founder and CEO of Synthesis. “For us, these awards are less about the trophies and more about proving that ideas born in Uzbekistan can travel far and still resonate.”

With these wins, Synthesis continues to show how stories rooted in Central Asia can capture attention, spark dialogue, and find recognition on an international stage.