Kai Hsiung to Step Down After 34 Years at RSA Films, Passing the Baton to Josie Juneau in 2026

After an extraordinary 34 years at the legendary production company — including 22 as managing director — Kai Hsiung has announced her retirement from RSA Films. Under her leadership, RSA became synonymous with craft, scale, and cultural impact, delivering defining work for brands including HSBC, Nike, Coca-Cola, and Hennessy, alongside blockbuster collaborations like The Avengers ‘Team Up’ campaign.

A cornerstone of RSA’s creative evolution, Kai has guided the company through seismic industry shifts — from the rise of branded content to the digital and AI revolutions — all while preserving the heart of what makes RSA distinct: its belief in storytelling, collaboration, and excellence.

Throughout her tenure, Kai has overseen thousands of productions, leaving behind a legacy of boundary-pushing, genre-defining work. In 2025, she was honoured with the British Arrows Fellowship, recognising a career dedicated to nurturing excellence in production.

“Kai has been an exemplary ambassador for the RSA brand,” reflects Luke Scott, CEO of the Ridley Scott Creative Group. “A champion of excellence, collaboration, and creativity. Her impact on the company and the wider industry is simply immeasurable.”

“In the meantime, I look forward to working with Josie in the coming months as we chart the future. We all wish Kai the very best and much love for her future, and the absolute appreciation for what she has imprinted on RSA and of course her massive contribution to the industry."

Stepping into Kai’s role in 2026 will be Josie Juneau, currently RSA UK’s head of advertising. With a career spanning Rattling Stick, AMV BBDO, Ogilvy, Lowe, and 180 Amsterdam, Josie brings deep agency insight and a passion for creative partnerships that align with RSA’s next chapter.

For Kai, her philosophy has always been rooted in culture over scale, maintaining quality over quantity while nurturing talent from the ground up. She has been instrumental in pushing the industry forward — whether challenging unsustainable pitch practices, championing fairer payment structures. “You want to run a production company, not a bank,” she famously previously said to LBB.

Beyond her operational brilliance, Kai has been one of the industry’s most respected creative arbiters, chairing D&AD juries and serving on other industry panels.

Kai joined RSA on a whim, as an art teacher looking to fill time and try something new during the holidays. Having risen through the ranks — from receptionist to production assistant, producer, executive producer, and ultimately managing director — Kai embodies the spirit of production meritocracy. A pioneer of branded entertainment, her work consistently broke new ground, collecting industry honours while staying true to RSA’s enduring commitment to exceptional storytelling.

Kai’s departure marks the end of an era for RSA, but her imprint on the company — and the broader production landscape — endures. As she prepares to hand over the reins, she leaves behind a business defined not just by its iconic reels, but by a culture of integrity, curiosity, and care. It’s also going to be an emotional transition for Soho’s production scene at large, something Kai has been part of since hanging out in Soho edit suites with her editor father in the ‘70s.

Reflecting on her time with RSA in an LBB interview back in 2020, Kai said, “I love the huge variety of people you meet and work with in production. It’s been a wonderful privilege to learn from some of the world’s most skilled technicians and creative minds.”

With Josie set to take up the mantle in 2026, RSA stands poised for a new era — one that builds on Kai’s legacy of transformative creativity while looking firmly toward what’s next. RSA’s US office will remain under the leadership of Luke Ricci, who has served as president since 2021.

To ensure a seamless transition, Kai will continue working closely with the senior leadership team, supporting clients, staff, and directors as Josie prepares to step into the position.