A Disembodied Head and Heartburn Secrets In Quick-Eze Mexican Themed Campaign

The team behind Aussie brand, Quick-Eze, has launched a vibrant new campaign platform 'Pop It When Heartburn Hits', positioning the antacid as a modern tool helping busy Aussies live their best lives.

Developed by Ogilvy and executed across OLV, BVOD, OOH, and social, it aims to de-stigmatise heartburn and indigestion.

Ogilvy group creative director Andrew Hankin, said the campaign also debunks the myth among young adults that heartburn and indigestion is only a problem for older people.

“Nearly half of millennials and Gen Z experience heartburn -- however, most treat their heartburn in one of two ways. Suffer through it or avoid the foods they love that trigger heartburn. But why suffer, when there is an 'eze-y' fix?

"If you feel it, fix it. In this campaign, we dramatised how easy it is with a Quick-Eze simply available in your pocket... just pop it when heartburn hits,” he explained.

Andrew added, "We’ve introduced the concept of ‘heartburn delirium’, visually and humorously portraying the disorienting effects of digestive discomfort -- and Quick-Eze as the go-to solution.

"Combined with a vibrant Mexican theme, quirky scenes, and an unforgettable ear-worm tune, we aim to drive high engagement and recall, by showing Quick-Eze as relevant, relatable, and available in the right moments.”

Nestlé head of marketing, confectionery, and medicated Shannon Wright, added, “Quick-Eze has always been a trusted solution for Aussies to treat heartburn, but this new creative platform demonstrates how easy it is to tackle heartburn when Quick-Eze is in your corner.”