In Pictures: The Monthly Cut 007 Melbourne at TRUCE

Agency, marketing, post, and production professionals gathered at TRUCE in Melbourne  for the Australian screening of the October Monthly Cut.

The reel, introduced by LBB APAC managing director Toby Hemming featured the best work in the world from October, chosen by LBB’s creative council, and featured work from brands including Burberry, Cerveza Victoria, and Uber.

Speaking after the event, Toby called it precisely the kind of moment the local industry has been asking for.

“Melbourne has such a vibrant creative scene, and it deserves more opportunities to come together and actually celebrate the work," he said.

"The energy in the room made it clear there's a real appetite for this, and we’re excited to build from here.”

Elise Trenorden, executive producer and partner at TRUCE, said, “While the main event was The Monthly Cut screening, at the heart of it it’s a good excuse to catch up and connect with other industry folk over a couple of bevs.”

“We love hosting and bringing together the creative industry to connect over a Negroni or two while watching great work."

The council was refreshed in October, and locally features Clemenger's ​Stephen de Wolf, Special New Zealand's Lisa Fedyszyn, Westpac's Anna Jackson, Motion Sickness' Sam Stuchbury, and Dentsu's Brett Colliver, judging alongside global creatives and LBB’s managing editors.

LBB’s Addison Capper (Americas managing editor), Alex Reeves (EMEA managing editor), Brittney Rigby (AUNZ managing editor) and Laura Swinton (editor-in-chief), CEO Matt Cooper, and head of creative excellence Paul Monan also sit on the council.

The Monthly Cut is a creative excellence initiative LBB and The Immortal Awards launched earlier this year. LBB has since hosted screenings of the world's best work across London, Bristol, Dublin, New York, Berlin, and Sydney, with The Monthly Cut fast becoming a must-attend fixture for marketing, creative, post, and production professionals.

The reel is also made available to download for all LBB Standard and Premium members.