ALDI Features Comfy Pants and Second Helpings In Aussie Christmas Spot

ALDI's Australian Christmas campaign, 'Go On, It's Christmas', spotlights a series of joyful, unfiltered moments, like taking seconds before the first serve and cracking open the Christmas chocolates before noon, reminding Aussies a great Christmas doesn’t need to cost the earth -- it just needs a little magic.

In inviting Aussies to sneak a slice or two of panettone, don their comfy pants, and truly go all in on the festivities, the brand harkens back to its 2024 spot 'Go A Little Extra', featuring a hail-able gravy boat to encourage festive indulgences.

This year, ‘Go On, It’s Christmas’, celebrates ALDI’s quality, affordable range as the spark for all the wonderfully indulgent moments that make the season so special without guilt or compromise.

ALDI Australia marketing director Jenny Melhuish explained this Christmas, ALDI is making it "easier than ever for Aussies to surrender to temptation".

"Forget the formalities and embrace their festive freedom, without feeling like they are compromising," she said.

“We want shoppers to be able to go all in on their Christmas celebrations without having to go all out on their budgets. Our Price Promise for our customers extends to our award-winning Christmas range, making an indulgent Christmas spread attainable and affordable for Aussies this festive season. ALDI has done all the hard work, curating a collection of Christmas goodies that shoppers will have no trouble going back for seconds or thirds of.

“This year’s campaign is all about saying yes to the good stuff. Saying yes, without hesitation, to that extra serving of Christmas ham, another spoonful of pudding and really indulging in all the special touches that make Christmas magical. Because with ALDI, you can go all in without holding back."

BMF ECD David Fraser added, "The rules get a little looser around Christmas time. And it’s great that ALDI still makes sure everybody can stretch their pants, not their budget.”

Created in partnership with BMF, Zenith Media Australia, Digitas Australia, and Ogilvy PR, the integrated campaign will run across TV, OLV, BVOD, social, radio, partnerships, owned channels (catalogue, website, eDMs, in-store POS), OOH, and bespoke formats such as the iconic Glebe Silo.

For two years running, BMF and ALDI have been the Most Effective Agency and Advertiser of the Year for their body of work, including the Christmas ads. The agency's work for ALDI was also recognised at the Real Media Awards, when it was named Agency of the Year.

The work is the latest in a flurry of Australian Christmas ads, with Myer and Coles both launching holiday spots last week, while 'Ding Dong Deals' returned for Uber today.