Cute Creatures Stay Connected with Virgin Media's Red House Broadband

​Publicis Dublin has launched a charming new national campaign for Virgin Media, celebrating the transformative expertise of the Red House installation team. No matter the home, Virgin Media’s technicians ensure you get the best possible broadband - everywhere it counts.

Based around the simple insight that the more essential broadband becomes in our lives, the more reassurance we need that it’s guaranteed to work. No more unreliable WiFi or blackspots disrupting our work and playtime.

Virgin Media’s Red House installation service send out expert technicians who know how to get the best out of fibre broadband in every corner in every house, ensuring it’s truly fit for every nook, every cranny and is guaranteed for life.

Bringing this to life is a playful testimonial-style campaign featuring three happy critters from every nook and cranny of the home. We see them enjoying the benefits of their recent Red House installation - showing how Virgin Media’s powerful fibre broadband brings play to everyone, in every corner.

“This idea was inspired by witnessing Anto, one of Virgin’s amazing Red House technicians, at work,” says Fay Quilligan, head of strategy at Publicis. “He was unbelievable! So thorough and brilliant at making everything work so seamlessly and tailoring it to each customer. Broadband is so important - every house deserves an Anto making sure it’s working perfectly.”

“When it comes to getting the best broadband in every part of your house, it's best to leave it to the Virgin Media Red House crew.” said Nick Doring, associate creative director at Publicis Dublin, “But rather than just take my word for it, we got the critters who live in those hard-to-reach nooks and crannies to tell us just how good a job those Red House technicians do. No wonder they guarantee it for life.”

​Fiona Mahon, senior marketing manager at Virgin Media adds, “ It’s great to see this campaign come to life in such a playful way. The idea heroes our expert team of broadband technicians who optimise the best connection in every room, on every device, while leaving our customers reassured with our Lifetime Wifi Guarantee.’

“I was delighted to be part of this,” says Declan Whiskers, star of the campaign and full-time mouse. “And the exposure should really help my Trap Music career."

The campaign and its cast of talented puppets was produced by Strange or Startling Films with the expert direction of Conor Finnegan. Media strategy and implementation was led by OMD Dublin. The campaign is running across TV, VOD, outdoor, and social channels.