Synergize Secures Media Business for CYBEX in Canada

Synergize, a division of Saatchi & Saatchi Canada and the Publicis Groupe network, has named its new partnership with CYBEX, an award-winning leader in child safety products and premium lifestyle solutions. Following a competitive pitch, Synergize will lead media planning and buying for CYBEX in the Canadian market starting in January 2026.

“We were impressed by Synergize’s ability to combine immediate impact with a clear vision for long-term growth. Their strategic approach and commitment to performance driven solutions made them the ideal partner for CYBEX in Canada,” said Marisa Law-Jones, head of marketing for CYBEX Canada.

“We’re thrilled to welcome CYBEX to Synergize. This partnership is rooted in shared ambition and a commitment to drive meaningful growth together. CYBEX is entering an exciting chapter in Canada, and we’re energized by the opportunity to help elevate their brand in ways that truly move the business forward,” said Jessica Stinchcombe, VP, Media, Synergize. “Our focus is clear: go beyond vanity metrics and build a media approach anchored in impact: real outcomes, real momentum, and long-term value.”

CYBEX, known for its premium car seats, strollers, and baby carriers, has set ambitious growth targets in Canada. The brand aims to strengthen its presence in key cities like Toronto and Montreal, enhance in-store engagement, and expand its leadership in car seat safety, all while maintaining its reputation for design, safety, and intelligent functionality.

The partnership kicks off with an awareness campaign, designed to accelerate CYBEX’s visibility and engagement among Canadian consumers.