Spin, Meta and Five Guys Host Panel on Future of Paid and Organic

​Spin Brands has teamed up with Meta and Five Guys to host a panel at Meta’s King’s Cross HQ on September 24th, exploring one of the biggest challenges in social marketing: the divide between paid and organic.

‘Paid or Organic? Spoiler: You Need Both - Why a 360 approach on Meta drives real results’ will bring together senior voices from across the industry to unpack why treating paid and organic as separate worlds is one of the most expensive mistakes brands are still making.

Speakers include:

- Alice Gray, client partner at Meta (and co-lead of Meta’s UK Creator strategy)

- Sophia Brechon-Smith, head of brand at Five Guys

- Jake Thompson, creative director at Spin

- Paaula Baxi, performance director at Spin

The panel will tackle issues keeping CMOs up at night: siloed teams, undervaluing organic, over-relying on paid, creative built once then reused everywhere, and the lack of actionable insights from rising budgets.

The event will be attended by senior brand-side marketers from across the UK and will share practical takeaways for building stronger, more effective social strategies in 2025.

This is a free event and you can find the link to the Eventbrite here.