Soak up the Sun Like Carlos Alcaraz with ISDIN Sunscreen

ISDIN, together with the creative agency GUT Madrid, present Magic: ‘The Alcaraz Formula,’ a global platform that invites all athletes - both professional and amateur - to protect themselves from the sun, enjoy outdoor sports, and prevent skin cancer.

This platform will be unveiled through pieces placed in strategic locations across the United States, Latin America and Spain, as well as on the brand’s and the tennis player’s social media channels.

“At ISDIN, we’ve been supporting Carlitos Alcaraz since he was 15, and together we have raised awareness among millions of people around the world about the importance of sun protection in sports. He is a role model: a true professional who works hard, makes an effort, respects his opponents, and at the same time enjoys everything with passion. And this is exactly what we aim for with the campaign: for everyone to follow the ‘Alcaraz Formula’ to achieve their dreams,” says Stephanie Barbier, corporate marketing director at ISDIN..

"There is a very powerful image that repeats every time Alcaraz wins a Grand Slam… and it seemed to us that it was a perfect synthesis of the crossover between the world of tennis and sun protection. With this image, we launched Magic: 'The Alcaraz Formula,' a concept that pays tribute to the way Carlitos enjoys the sport," said Ramiro Rodriguez Gamallo, CCO of GUT Madrid.

Fusion Water MAGIC by Alcaraz is not just another sunscreen. It is the only sun protection product in the world co-created with an elite athlete, designed to meet the real demands of sports. The formula offers an ultra-light texture, is non-greasy, sweat-resistant, provides reinforced protection against extreme heat, and is designed not to irritate the eyes - even in intense training or competition conditions.

With Magic: ‘The Alcaraz Formula,’ ISDIN reinforces its awareness campaign on the importance of sun protection in sports for the prevention of skin cancer. Sun protection is not only a tool for dermatological prevention, but also a fundamental part of performance, well-being, and long-term health. Sun protection is no longer just for summer: it is a daily habit as essential as any other piece of sports equipment.