Sky Celebrates the Joy of Films in Touching Christmas Ad

Sky unveils its 2025 Christmas campaign, 'Believe in the Magic of Movies,' celebrating the timeless joy of festive films.

At the heart of the campaign is 'The Little Girl,' a touching story of courage, connection, and the power of cinema. Inspired by iconic movie moments, the advert follows a young girl, who, moved by the magic of Sky’s festive film line-up, finds the courage to invite a friend to the cinema - echoing beloved lines from classics like Elf, The Holiday, and the global cinematic phenomenon, Wicked.

The warm, emotive advert epitomises the uplifting and comforting power of festive films, with nods to nostalgic movies and recent blockbusters, showcasing the range of Christmas content available on Sky. The ad also supports Sky Cinema’s ongoing partnership with Vue, giving Sky Cinema customers even more value for money, with two cinema tickets a month courtesy of Sky.

'The Little Girl' advert is supported by a large-scale campaign launching from 7th November, including Out-of-Home advertising across the UK, complementary clip-based AV spots alongside radio, digital and social. OOH highlights include a takeover of The Piccadilly Lights from 10th November, and a giant, overspilling popcorn box installation, bringing loved festive IP to life alongside recent box office hits such us A Minecraft Movie and Mission: Impossible – The Final Reckoning.

Sky is also collaborating with NBCUniversal on the theatrical release of Universal Pictures’ epic conclusion to the worldwide sensation, Wicked: For Good, with a dedicated campaign strand featuring the film’s Oscar nominated stars, Ariana Grande and Cynthia Eviro. The campaign strand showcases how customers can have a Wicked Christmas with Sky. The creative highlights that customers can enjoy Wicked on Sky Cinema at home, before taking a trip to the cinema to see Wicked: For Good, with their Vue Tickets included in their subscription. Wicked: For Good arrives in cinemas 21 November.

Sky is also partnering with five podcasters including Graham Norton’s Wanging On and The Buckley’s, to promote a watch-along of the best movies available on Sky Cinema this Christmas. This will include sponsored reads and live posts for key festive titles and new releases including Wicked, Elf, Tinsel Town, Love Actually and Mission: Impossible - The Final Reckoning.

This year’s campaign builds on the success of Sky’s 2024 'Movies Make Christmas' Christmas campaign, which also celebrated the power of iconic movie moments. The advert was subsequently included in System 1’s top ten Christmas adverts with a 5.9-star score and helped to drive significant uplift in brand consideration and demand for Sky. To continue this celebration for 2025, Sky has brought back its platform to house all its festive content for users, which is called 'Believe in the Magic of Movies.'

The creative is crafted and produced by Sky’s own in-house agency, Sky Creative, in partnership with Rapport. The media is being handled by Publicis Next.

Steff Bryant, marketing director of Sky Sports and Movies, commented, “Festive films are fundamental to the joy of the season, and how better to celebrate that than with memorable movie moments? These adverts and campaign capture that beloved magic and spotlight Sky’s unique partnership with Vue cinemas, bringing more joy to our customers this Christmas.”