Six+One Turns Holiday Content Views Into Support for The Greater Hood

This holiday season, New York–based branding and advertising agency Six+One skipped the traditional Christmas card and self-promotional year-end video. Instead, the agency created a one-of-a-kind holiday song and film designed to turn views into donations for For The Greater Hood, its non-profit arm.

The more the video is watched and shared, the more donations are unlocked. Viewers are directed to a dedicated page where supporters can either make a flat donation or pledge an amount for every 10,000 views, capped at a level they choose.

“The model is reminiscent of childhood fundraisers, where you’d give an amount per lap a kid runs for charity,” said Eric Rojas, founder and chief creative officer at Six+One. “Except now, instead of running, you’re watching.”

Funds raised will support For The Greater Hood’s mission, which has already distributed $2.5 million in new clothing to more than 17,000 people. Proceeds will also help fuel the launch of the organisation’s first flagship store and community hub in Paterson, New Jersey. Donations can be made here.