Serviceplan Germany Takes #1 in 2025 ADCE Creative Rankings
Germany once again had a strong showing in this year’s ADCE Creative Rankings, capturing top agency spots and top-ranked country status for the third straight year.
The rankings are based on points earned for wins in the 2025 ADCE Awards, announced at last week’s ADCE '25 European Creativity Festival in Barcelona.
Serviceplan Germany Munich again led the way, ranking as both ADCE Agency of the Year and Independent Agency of the Year for the third year in a row.
Overall, the agency won one ADCE Equal Star Award (honouring work that promotes inclusion, gender equality, and creativity overcoming stereotypes), three Gold, three Silver, eight Bronze, and four Shortlisted entries in this year’s awards.
Highlights of the 2025 ADCE Creative Rankings are below. Click on the links to view the full rankings for each category. Rankings of agencies, brands and more within specific countries can be viewed by using dropdown menus.
Agency Rankings
1. Serviceplan Germany Munich
2. Playmakers Tbilisi
3. INNOCEAN Berlin
4. Saatchi & Saatchi Germany Düsseldorf
5. UZINA Lisbon
6. Fuego Camina Conmigo Barcelona
7. Saatchi & SaatchiUkraine Kyiv
8. Dentsu Creative Iberia Lisbon (tie)
8. Wien Nord Serviceplan Vienna (tie)
10. Happiness Amsterdam
Independent Agency Rankings
1. Serviceplan Germany Munich
2. Playmakers Tbilisi
3. UZINA Lisbon
4. Fuego Camina Conmigo Barcelona
5. Wien Nord Serviceplan Vienna
The ADCE 2025 top-ranked entrants in the following categories are as follows (click category link to view the full list).
Brand: PSP
Design firm: Sons & Daughters ID Vilnius
Non-profit client: Reporters Without Borders
Production company: Enkeny Films Tbilisi
Music & Sound company: Heima Production Tbilisi
Agency network: Saatchi & Saatchi
Agency holding company: Publicis Groupe
Highest ranked work: 'Birds Never Fly' by Playmakers Tbilisi for PSP
Country Rankings
1. Germany
2. Spain
3. Austria
4. Portugal
5. Georgia
The rankings are calculated based on cumulative points for ADCE 2025 Awards wins as follows: Gold 30 points, Silver 14, Bronze six, Shortlist two, Special Awards 60, and Grand Prix 90.
The complete showcase of all 2025 ADCE Awards winners can be viewed here.
All ADCE 2025 winners will be incorporated into The One Club’s Global Creative Rankings, making it the industry’s foremost global benchmark ranking of agencies, brands, work, and creative professionals.
The final 2025 Global Creative Rankings, to be announced in early January, will combine points from The One Show, ADC Annual Awards, ADCE Awards, ONE Asia Creative Awards, The One Club US chapter awards, and Type Directors Club TDC competitions.
