Norman the Caretaker Cleans Up Gaming Messes for Xbox Game Pass

Xbox partners with McCann London and MJZ director Nicolai Fuglsig for a two-minute film called 'Xbox Game Pass: The Caretaker,' featuring a man named Norman who cleans up various gaming worlds after each game ends. The ad highlights Xbox’s Game Pass subscription service, which gives players access to hundreds of games for a monthly fee. Norman’s duties take him through iconic game settings, including a zombie-infested town, a medieval castle, a spaceship, and sports arenas, restoring order in preparation for the next gaming session.

Norman’s adventures feature references to releases like the upcoming Halo: Campaign Evolved and Call of Duty: Black Ops 7. The film ends with Norman sharing a light-hearted moment with fellow caretaker Susan in a break room, highlighting the variety of games available through Xbox Game Pass.