Dentsu Creative Canada Brews Wellness with Nespresso’s Launch of Coffee+

Dentsu Creative Canada has partnered with Nespresso Canada to launch 'The Coffee That Loves You Back', a Canadian campaign introducing Coffee+, a new range of functional coffees designed to meet the growing demand for wellness-driven products.

The work builds on consumers’ growing desire for added benefits in their everyday rituals without overcomplicating routines. For many, wellness has moved from a luxury to an everyday necessity. Coffee+, Nespresso’s coffee enriched with vitamins B6 and B12, offers exactly that, an elevated daily coffee moment that helps support consumers’ wellbeing. In Canada, the innovation also includes an exclusive partnership with Vital Proteins, adding collagen sachets to curated coffee boxes.

“Coffee is one of the most loved daily rituals in Canada, so the creative spark came from a simple thought: what if the coffee Canadians already love, loved them back?” said Ari Elkouby, chief creative officer at Dentsu Creative Canada. “It’s a hugely scalable idea that balances functional benefits with an emotional payoff, and we’re thrilled to see it come to life across channels.”

The integrated campaign features a series of 15-second video ads, out-of-home placements, and social activations in both English and French. Set against relatable lifestyle moments like yoga, tennis, and everyday at home wellness practices, the creative emphasizes the emotional connection between coffee and wellbeing.

“We wanted to introduce Coffee+ in a way that felt true to Nespresso’s premium identity, while also speaking to wellness-minded Canadians,” said Frédéric Pasquier, vice president, marketing and communications at Nespresso Canada. “The Coffee That Loves You Back encapsulates that duality perfectly, emotional resonance paired with tangible lifestyle relevance.”

Creative was handled by Dentsu Creative Canada with media handled by Wavemaker and Nespresso PR handled by Citizen Relations.