MurphyCobb Names Simon Sikorski as Global President

​MurphyCobb & Associates (MCA), the global leader in advertising production consulting, has promoted Simon Sikorski to the role of global president. Previously serving as president, North America, he will now oversee the company’s worldwide operations, growth, and evolution of its broader strategic offering.

Founder Pat Murphy will continue in his role as chief executive officer, focusing on high-level client advocacy, industry thought leadership, and the company’s long-term vision.

Simon’s appointment comes at a pivotal moment for MurphyCobb, following another year of revenue growth and significant investment from YFM Equity Partners. In his new role, Sikorski will lead the deployment and execution of MCA’s expansion of its proprietary production technology platform, Control Room as well as expand capabilities to ensure the business is fit for future industry challenges.

"We are at an inflection point where production has become a strategic engine of modern marketing," said Simon Sikorski, president, global. "My focus will be on operationalising our vision to become the connective tissue across the entire marketing content supply chain. By combining our deep agnostic expertise with data-led technology and supporting outstanding business building creativity, we are empowering brands to reclaim control of their production ecosystems. I look forward to leading our world-class team as we pivot from traditional production consulting to a future-facing production performance partner."

Simon brings over 25 years of global leadership experience to the role. Before joining MurphyCobb, he served as president of global operations for XR Extreme Reach and global CEO of Craft, IPG’s production network. His track record of managing complex global operations and driving technological adoption aligns perfectly with MCA’s 2026 roadmap to integrate AI and data intelligence into every client engagement.

"As we celebrate our 20th anniversary in January, there is no one better suited to take the operational reins and drive our global ambition forward”. said Pat Murphy, founder and CEO. ”This transition allows me to dedicate more time to what I care about most - working directly where needed with our clients to solve their biggest challenges and championing a more transparent, sustainable future for our industry."

Effective immediately, Simon will assume responsibility for all global business functions, including growth, client services, and technology, while maintaining his executive sponsorship of the North American business and key global accounts.