L’ÉLOI Adds Joris Noordenbos to Roster

​L’ÉLOI has welcomed Joris Noordenbos, the Amsterdam-based maximalist director known for his high-energy visuals, vibrant storytelling, and evocative work in food and kids content.

Joris has built a name for himself directing stories you can almost taste, crafting worlds where flavour, emotion, and rhythm collide. His work captures food that feels alive — not polished or posed, but authentic, joyful, and irresistibly human. As a food director now represented in Canada by L’ÉLOI, Joris brings a bold and distinctive creative voice to the company’s roster.

The demand for food-related content continues to grow, making it an increasingly important vertical for L’ÉLOI, which has recently collaborated with brands such as Burger King, Tim Hortons, Kraft, Heinz, and Better Than Bouillon.

Known for his dynamic, high-energy style, Joris has also worked with global brands including McDonald’s, KFC, Pizza Hut, KitKat, Starbucks, Philips, and others. His ability to capture genuine human energy — whether around a shared meal or through the lively spontaneity of kids — adds a fresh and emotional dimension to his work.

“We’re proud to represent Joris in Canada. His creative energy and bold visual style align perfectly with the kind of work we love to do at L’ÉLOI. There’s a real excitement around food storytelling right now, and Joris brings exactly the kind of vision that makes those stories unforgettable,” added Éloi Beauchamp, CEO and founder of L’ÉLOI.

Adding Joris to the roster strengthens L’ÉLOI’s food and lifestyle division, expanding its capacity to deliver playful, cinematic, and sensorial work that connects with audiences across generations.