Kien Nguyen Chosen as All-Star at Portfolio Night Singapore 2025

Earlier this week, Singapore’s brightest aspiring creatives gathered at Leo Singapore for The One Club for Creativity’s annual Portfolio Night.

Now in its 22nd year, Portfolio Night is the world’s largest advertising portfolio review programme, designed to bridge the gap between emerging talent and established creative leaders across 24 cities worldwide.

On the night, 45 students showcased their work to 15 creative leaders led by Asheen Naidu, group executive creative director at Leo Singapore. “It was really special to feel the energy and excitement in the room. It makes me very hopeful for the future of our industry,” he said.

Tay Guan Hin, The One Club for Creativity’s APAC regional director, added, “On the surface, it’s a portfolio review, but to me, it felt like community building. Young creatives and seasoned leaders came together for one night with a shared goal: to raise creative standards in Singapore. When community shows up, creativity rises.”

After assessing all portfolios, the reviewers chose Kien (Trung) Nguyen as Singapore’s All-Star. A junior copywriter at Ogilvy Singapore, he said, “For an ad-nerd coming from Vietnam and only recently moving to Singapore, Portfolio Night was that red-carpet event where I got to meet all the heroes whose books taught me how to build my own. I never went to portfolio school, so being recognised for my passport-style book truly felt like a full-circle moment.”

Kien will now compete with other All-Stars from around the world on a virtual brief, provided by Google. The winning All-Stars team will be flown by The One Club for Creativity to New York for Creative Week 2026 in May.

“Winning All-Star is exciting (and a little nerve-wracking), but in a way that makes me want to do my best in the global challenge. Hopefully my cross-culture background helps. Either way, I’m ready! And may the best idea win!” said Kien.

Special thanks to this year’s reviewers:

• Ai-Lin Tan – Senior Creative Director, VML Singapore

• Lauren Lim – Creative Director, TBWA Group Singapore

• Benson Toh, Moon Rabbit Singapore, Managing Partner and ECD

• Maggie Michella - Associate Creative Director, Ogilvy

• Pat Law – Founder, Goodstuph, Singapore & Indonesia

• Sarah Ko – Executive Creative Director, PGOne Singapore • AS Anam - Executive Creative Director

• Amanda Ler, TBWA\Group Singapore, Creative Group Head • Daniel Foo – Executive Creative Director, We are Social

• Daniel Kee – Executive Creative Director, MullenLowe Singapore • Guilherme Machado – Executive Creative Director, BLKJ Havas

• Guy Futcher – Executive Creative Director, Octagon APAC

• Sascha Kuntze – Chief Creative Officer, BBH Asia Pacific (Singapore)

• Stephan Schwarz – Executive Creative Director, LePub Singapore

• Vinod Savio – Chief Creative Officer, DDB Group Singapore

For more information, visit Portfolio Night 2025.