Jeff Goldblum Brings Magic of Oz Home with Xfinity
Comcast’s Xfinity has released a new short film starring Jeff Goldblum as The Wizard from Universal Pictures’ record-shattering blockbuster ‘Wicked’, in anticipation of the epic conclusion to the global cinematic phenomenon, ‘Wicked: For Good’, which arrives in theatres November 21st. As part of Xfinity’s new ‘Imagine That’ brand platform, the spot brings to life the Xfinity product suite and the magic that happens when everything works together seamlessly – from the smartest and most reliable WiFi with the Xfinity Gateway, to powerful smart home connectivity, to gigabit speeds on mobile, and more.
The new ad, which features cameos by Goldblum’s wife and their two children, follows Goldblum as he leaves the premiere of Universal Pictures’ ‘Wicked: For Good’. The spot – viewed through the imagination of a child – shows how Xfinity powers magical experiences in the home, from bringing together simple, everyday tasks to powering moving entertainment experiences, Xfinity is the platform that does it all. Fans will delight in the many special nods to the film, and should keep an eye out for ‘Wicked’ choreographer, Christopher Scott, who also makes an appearance in the short film.
"The ‘Wicked’ films show us that magic lives inside all of us, Xfinity does the same inside our homes,” said Jon Gieselman, chief growth officer, connectivity and platforms, Comcast. “With the most reliable and intelligent WiFi, the fastest mobile service, blockbuster entertainment, and security solutions that protect what matters most, we deliver more than technology. We deliver wonder. No spells, no smoke and mirrors - just powerful innovation working together to wow our customers every day."
Creative teams from Universal Pictures, Xfinity Creative, and Goodby Silverstein & Partners (GS&P) helped bring the magic of ‘Wicked: For Good’ to this new creative. The short film was directed by Alice Brooks, acclaimed director of photography for the ‘Wicked’ films. Batu Sener, a composer of additional score and arrangements for ‘Wicked: For Good’, worked on the short film’s music score, which will delight ‘Wicked’ fans with notes from the anthems ‘Wonderful’ and ‘Defying Gravity.’ Universal Pictures and Framestore graphic design teams created the magic pink and green sparkle effects, and the costume team worked with Xfinity to bring Goldblum’s authentic costume from the movies to the spot, adding a touch of ‘Wicked’ magic to a spot that could only be brought to life by the incredible dynamic teams across Comcast NBCUniversal. The new ‘Imagine That’ creative platform was developed in partnership with Goodby Silverstein & Partners (GS&P).
Xfinity offers home Internet, mobile, entertainment and smart home solutions. At the centre is Xfinity Internet, delivering the smartest and most reliable WiFi with multi-gig speeds, low-lag connection, and the ability to connect all your devices in the home. Customers can take that reliability and security on the go with Xfinity Mobile, delivering the fastest mobile service in Xfinity areas with up to gig speeds on millions of WiFi hotspots across the country.
Xfinity’s Entertainment Experience combines cutting-edge technology with intuitive design to deliver a seamless, personalised viewing experience. It brings together live TV, hundreds of thousands of free and transactional on-demand choices, plus over 450 streaming apps and channels. And customers can keep an eye on their homes with Xfinity Smart Home, a customisable DIY smart home solution that delivers peace of mind with on-demand urgent response, 24/7 video recording, and advanced camera AI, all manageable through the Xfinity app.
