High Klassified Teaches Lesson in Letting Go with ‘Besoin d’amour’ Music Video

The music video for High Klassified’s ‘Besoin d’amour’ is more than a visual companion to a track. It’s a sensory journey that transforms emotional tension into movement and release.

The film opens in a stark, controlled environment. Lighting is clipped, camera movement is rigid, and the artist stands alone under a spotlight. There’s a sense of pressure, of expectation. He appears restless, caught between stillness and the urge to move.

Then the beat begins.

As the lyric “besoin d’amour” (need of love) begins to echo, the atmosphere starts to shift. The lighting responds to the rhythm, pulsing gently as the camera loosens its grip. The artist begins to move, not for the lens but for the music itself. His gestures grow with the beat, and the space around him opens. Colour seeps in, softening the tension and inviting release.

This video flips the traditional music video formula. It doesn’t rely on spectacle. Instead, it uses minimal tools (light, movement, rhythm) to tell a story of internal struggle turning into catharsis. The artist moves from needing to being.

And behind the scenes, there’s a story worth telling.

“We use creativity to impact and move culture,” said Vini Dalvi, chief creative officer, Publicis Canada. “Working with High Klassified, an artist who’s been pushing boundaries in Canadian music, was a privilege. This project lives where creativity turns into feeling.”

Minimal in production, maximal in emotion, “Besoin d’amour” is a lived moment. When music takes control, what remains is truth, movement, and the artist fully himself.