Havas Media Reveals 2026 Predictions Forecast

Havas Media Network North America has launched its 2026 Predictions Forecast outlining the shifts it believes will shape media, commerce, and culture in the year ahead.

Developed through a collective effort across teams throughout the agency including strategy, data, and culture, the report brings together 10 forward-looking predictions designed to help brands plan for 2026.

Rather than a trend roundup, the forecast serves as a planning lens for marketers navigating an increasingly complex environment, where AI is scaling content at unprecedented speed, consumer attention is fragmenting, and marketing investment is under greater financial scrutiny.

Key themes explored in the report include:

• The growing importance of human creativity in an AI-saturated ecosystem
  
• The rise of zero-click search and Agent Engine Optimization
  
• Retail media evolving into cultural commerce
  
• Marketing budgets increasingly planned as investments with defined returns
  
• The creator economy shifting toward ownership and long-term value
• And more….

Find the full report here.