Dentsu Unveils dentsu.Composable to Deliver Secure, AI-Driven Marketing Insights

​Dentsu have announced the launch of dentsu.Composable, a collection of Snowflake Native Apps that enable marketers to activate a suite of advanced proprietary dentsu applications. With dentsu.Composable, brands can drive data accuracy and consistency, advanced insights and predictive intelligence, and integration efficiencies, all while maintaining their own approved privacy policies in a single, secure and trusted Snowflake environment.

dentsu.Composable’s capabilities are available directly via the Snowflake Marketplace for audience intelligence across the entire media and creative campaign lifecycle through the dentsu.Connect platform. Merkle, dentsu’s transformation consultancy and a Snowflake elite partner, will leverage dentsu.Composable and its zero copy capabilities as part of its enterprise data engineering and customer data technology services, as well as Merkle’s Consumer 360 offering.

With its zero-copy, zero-share architecture, dentsu.Composable allows clients to hygiene, enrich, and activate data in place, eliminating sensitive data movement. Backed by dentsu’s 35+ years of high-propensity data curation and expertise, clients can now transform their digital and identity solutions, driving measurable business outcomes without compromising data security.

“As cloud adoption and agentic AI continue to accelerate, brands want more from their first-party data, and they shouldn’t have to send this data outside of their walls to realise the value,” said Jeremy Katz, head of identity product and solutions, dentsu. “dentsu.Composable, made possible through our Snowflake partnership, enables clients to bring our proprietary solutions to their data and eliminates data movement, increases privacy, and ensures interoperability across their data and tech stacks.”

dentsu.Composable unlocks new levels of data connectivity, combining various data sets across a user’s business with AI to deliver advanced analytics, identify trends, develop forecasts, and make faster, smarter decisions in real time. Clients can tailor workflows to their business objectives, coordinating across dentsu.Composable apps with full control.

“This new functionality is key to advancing our clients’ digital transformation efforts as we encourage them to move toward a cloud-based, AI-enhanced future,” said Pete Stein, global practice president, Merkle. “Owning data is one thing – putting it to use can be much harder. dentsu.Composable will help make our clients’ data a source of revenue and profitability.”

As interoperability and dynamism sit at the core of dentsu’s data and technology strategy, this launch empowers marketers to find their next impact with precision and confidence, while maximising existing data and technology investments. By deploying applications through the Snowflake Marketplace, clients gain faster time to value while leveraging Snowflake’s secure environment for governance and scalability.

"dentsu.Composable is a prime example of the way in which data and identity partners are able to leverage the Snowflake Native Application Framework to deliver value where their marketing customers' data lives," said Dennis Buchheim, head of media/Adv industry, Snowflake. "Together, dentsu and Snowflake are enabling marketers to deploy and scale applications that unify their adtech and martech stack while maintaining the highest standards of privacy and security."