Connie and Trevor Teach Shoppers a Lesson in Argos Spot
Argos, one of Britain’s best loved retailers, is set to shatter long-held misconceptions about its offerings with a bold new campaign from T&P. For too long, the belief that Argos is 'just for toys' has overshadowed its vast array of desirable, must-have products. Now, Argos’s iconic brand mascots, Connie and Trevor, are stepping in as the ultimate interventionists, disruptively proving there’s more to Argos than meets the eye. They’re on a mission to ensure there's no doubt that Argos is the definitive destination for quality, premium brands and style.
The hero film, directed by Tim McNoughton, opens with an Argos van making an unexpected appearance inside a seemingly foreboding warehouse. A nervous-looking Peter, still in his dressing gown, is confronted by Connie and Trevor, who are ready to set him straight. His crime? A social media post declaring, 'Argos is only good for Toys.' With a mischievous glint in their eyes, Connie and Trevor press a red button, revealing an abundance of covetable, premium products beautifully illuminated – from the latest electronics and cutting-edge tech to stylish furniture, there really is more to Argos.
The film cleverly pulls on tense and dramatic motifs, all wrapped in layers of Connie and Trevor’s warm, mischievous humour. This bold new approach from the retailer begs the question... who will be next on Connie & Trevor's list?
The campaign will launch across TV, OOH, Social, and Radio on Friday 5th September.
Laura Boothby, head of campaigns at Argos, said, “We love Connie & Trevor, and, with this new work, we believe we’ve pushed them even further to deliver one of our most creatively exciting campaigns. We know the nostalgia the brand enjoys is often coupled with perceptions that ‘Argos is just for toys’. This campaign is designed to playfully, humorously and light-heartedly overcome this, driving desirability and reappraisal. With Connie & Trevor’s help, we’re on a mission to show that in 2025, there really is more to Argos than you might expect.”
Chris Clarke and Matt Moreland, executive creative directors at T&P, said, “This is an exciting new chapter in Connie and Trevor’s story. It truly showcases the beauty of these characters that they can deliver a very hard-working brand message in such a fun and entertaining way. We’re thrilled with this campaign and can’t wait to see who’s next on our little interventionist’s list...”
Tim McNoughton, director at Arts & Sciences, said, “This latest instalment takes our heroes in a brilliant new direction. Connie as mastermind and Trevor as the muscle is the dynamic we never knew we needed.”
The ‘There’s More to Argos’ platform, launched in 2023, has consistently used Connie and Trevor to bring the retailer’s quality product offering to life. Building on its position as one of the UK's most loved and trusted brands, this campaign aims to decisively shift perceptions about the premium and surprising products available at Argos.
