Coca-Cola Hits Play on Québec Culture with Intergenerational ‘Bye Bye’ Remix

As 2026 begins, Coca-Cola made a splash with a bold, creative, and culturally rooted advertising campaign: ‘Célébrer au son d’ici’, unveiled during this year’s Bye Bye, an unmissable Québec tradition. The campaign was produced by Les Enfants and directed by Le GED.

An Intergenerational Musical Tribute

At the heart of this initiative lies an exclusive musical mix combining the timeless classic ‘Tourne la page’ by Nathalie and René Simard with the electrifying track ‘Tough Crowd’ by Soraï and Virginie B. By blending nostalgia with modernity, Coca-Cola celebrates the festive holiday spirit while uniting generations through one powerful symbol: local music.

A Message Tailored to Quebec

More than just an advertisement, ‘Célébrer au son d’ici’ highlights Coca-Cola’s dedication to reflecting, preserving, and enriching Quebec traditions. By bringing together icons of the past and present, the brand reaffirms its role as a catalyst for connection, sharing, and memorable moments in Quebec homes.