Clearcast Shares Guidance on ‘Less Healthy Food’ October Copy and Delivery Deadline

From 1st October new rules will restrict Less Healthy Food (LHF) ads before 9pm on TV and VOD.

Make sure you’re ready for the upcoming changes – check out Clearcast guidance.

The copy instructions, delivery and approval timetable has been agreed by Channel 4 and ITV for the upcoming rule change. See below the deadline for both linear and VOD and make a note of it if you have any campaigns airing during this time.

All other copy instructions, approval and delivery timelines remain as per usual in the run-up to the 1st October.

Remember…

• Linear copy instructions should be supplied at least two clear working days before transmission.
  
• Linear copy should be delivered at least two clear working days before transmission to avoid a late delivery surcharge.
  
• To comply with these deadlines please make sure additional time is factored in for clearance approval.
  
• Approval should be before or by the delivery date, please be aware that two clear working days are required for video approval and Clearcast always advise you to leave at least two weeks for full clearance.
  
• Copy received dates are to avoid late copy surcharges being applied by some broadcasters.
  
• Agencies with clients that find these deadlines unworkable should contact individual broadcaster sales representatives directly to agree on their needs.
  
• If using Clearcast delivery service you can deliver your clocks to stations while copy is awaiting approval.
  

If you have any questions, get in touch with Clearcast.