Canadians Create, Episode 15: Delivering Disruptive Creativity with TBWA\Canada

​​​​​​​​StartWell, in partnership with Little Black Book (LBB) and the Institute of Canadian Agencies (ICA), has launched the fifteenth episode of its original podcast series, ‘Canadians Create’. Designed to bring to life the ICA’s ‘Brands Need More Canada’ manifesto, the series focuses on highlighting conversations with agencies and marketers, showcasing best-in-class examples of Canadian creative work in the process.

This week’s edition spotlights the long-standing relationship between TBWA\Canada and Nissan, and how the agency has leveraged a belief in owning disruption to help clients consistently show up and earn a greater share in the market. Represented effectively by the brand’s 60th anniversary campaign – which featured spectacular stunt driving on a highway in the headline spot – its creation proved the perfect point of exploration for podcast producer and host, Qasim Virjee.

Featuring TBWA\Canada’s chief creative officer Adam Reeves, as well as managing director Adam Lang, this episode not only breaks down what it means to have a relationship that goes beyond creative, but what it takes to help a brand facing global challenges reinvent itself locally. From the ins and outs of the network’s ‘Nissan United’ setup (which first manifested in Canada), to how the agency solves a brief collectively whilst consistently reminding Canadians that Nissan is here to stay, there’s a lot to learn about, all of which you can check out below.