Bradley Cooper Tackles Football’s Tastiest Conspiracy with Uber Eats

​Uber Eats, the NFL’s official delivery partner, is back with the latest rounds of its viral Football is for Food campaign, doubling-down on the undeniable connections between football and food – from quarterbacks 'scrambling' more than ever to boost egg sales, to Baker Mayfield being an industry plant to promote bread.

In the newest spots debuting for Sunday Night Football, Bradley Cooper is back as he continues his mission to end the persistent conspiracy ruining his fandom: that football was invented just to sell food. Airing during the Eagles vs. Cowboys game, fans see Bradley pressing legendary hall of famer Troy Aikman on the Cowboys role spreading the theory, with players like CeeDee Lamb, T.J. Bass and Brandin Cooks –the roster sounds like a four course meal.

Another spot, airing during the Buccaneers game, features Bradley making a dire plea to Baker Mayfield to please avoid baking in his on field celebrations - it’s only spreading the conspiracy.

Developed with creative agency Special US, the multi-channel campaign follows Bradley and a roster of cameos as he carries on his quest to defend football’s honour and debunk the conspiracy once and for all.

David Horton, CCO and partner at Special US said, It’s a conspiracy theory that just keeps on giving. This year, we were thrilled to level fresh accusations at Baker Mayfield for “baking” every Sunday and the Cowboys for their undeniably food-centric roster.

Georgie Jeffreys, head of marketing, North America commented, "The NFL season is in full swing, and we’re doubling down. In our next series of spots, we’re tapping NFL familiar faces Baker Mayfield and Troy Aikman to crank the conspiracy up even further. This new wave of creative pushes the storyline ahead with even more playful energy, all while reminding fans that Uber Eats is the easiest way to get your gameday food delivered straight to your couch."